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Jordan McCollum June 26th, 2009 Follow me on Twitter:
Forrester Research says that marketers say they see ROI on email marketing that’s two to three times higher than any other form of direct marketing. 66% of marketers agree that email is the most cost-effective marketing tool at their company.
So why shouldn’t you waste money on email marketing?
Rene LeMerle June 8th, 2009 Follow me on Twitter:
The Online Ad Revenue figures for Q1 2009 are out, and whilst the result was strong, highlights that even the online space isn’t immune to overall economic conditions.
Internet Advertising in the US reached $5.5 billion in Q1 2009 according to a report by the Internet Advertising Bureau and PriceWaterhouseCoopers.
Denise OBerry May 29th, 2009 Follow me on Twitter:
Sometimes I forget to put my critical thinking skills hat on — that ever happen to you? Today I was tinkering with my autoresponder files for one of my subscriber lists and decided to add a new message into the mix.
Peter Da Vanzo May 12th, 2009 Follow me on Twitter:
Do aggressive marketing practices repel you? Or make you more likely to buy? Is it a cultural thing? For example, does hard sell work in some cultures, but not others? Dear Friend…… 
Personally, when I experience the hard-sell, I immediately become suspicious that the product is worthless. After all, shouldn’t the product or service, if useful, pretty much sell itself? Read More…
Mike Sachoff April 29th, 2009 Follow me on Twitter:
More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer’s Club and ExactTarget.
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James Cherkoff April 15th, 2009 Follow me on Twitter:
A few weeks ago a client generously told me that they valued my contribution because I was trying to, ‘do good stuff’. ‘In fact’, his colleague added lightheartedly, ‘you are our outbound spam filter’. The remark was clearly intended as a compliment but initially I was confused. The client’s company was not to my knowledge a great user of low-down spamming techniques.
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Doug Caverly April 1st, 2009 Follow me on Twitter:
Today’s April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it’s possible you’ll get taken in by a prank or two today. But here’s evidence that you’re no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email advertising is a good way to reach consumers. Read More…
Frank Reed March 18th, 2009 Follow me on Twitter:
With Internet marketers putting the squeeze on budgets the search for the magic bullet to attract new customers continues. MediaPost gives some insight on a Merkle report that says that e-mail still is attractive to marketers but the perception from those on the receiving end may be changing as well.
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James Taylor March 5th, 2009 Follow me on Twitter:
Arthur Hughes (author of Strategic Database Marketing
Mike Sachoff February 18th, 2009 Follow me on Twitter:
Ukrainian start-up, SenderOK has launched a system that offers better email management by streamlining the process.
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