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Top Articles Revamp Your Email Campaigns [2008-04-30] You've created a company newsletter because it's part of the "business plan". Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It's just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning. Live MarketingSherpa Webinar [2008-04-07] When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. What To Do With Your Mailing List [2008-03-26] One of my friends mentioned that he's built a list of 10,000 opt-in members into his mailing list within a period of 7 days... so what's he supposed to do now, he asks. Portent Interactive Honored For Good Advertising [2008-03-06] If you've got lots of time, money, and patience, there's always a "learn by doing" method. But a "learn by watching" approach can be much more efficient, and as far as email advertising goes, Portent Interactive seems to be a company worth studying. Email and Blog Marketing Without a Budget [2008-01-21] With absolutely no money spent on advertising, Martin's (Peter Martin, CEO of AskPatty.com) email marketing strategy landed more than 200 dealership clients in one year. - MarketingSherpa Google Won't Do Email Advertising In '08 [2008-01-02] Email won't die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage. Are Your Delivery Rates Really That Bad? [2007-10-29] So I recently upgraded my Microsoft Office to the most recent version as the previous version of Entourage (the Mac version of Outlook) was consistently crashing. Email still delivers sales at the lowest cost [2007-10-10] A recent State of Retailing Online 2007 report from Shop.org provides some very useful information about the effectiveness of email in retail. Here are some highlights: Email Marketers Must Know SPF [2007-09-11] According to a study conducted by email marketing experts Lyris, there is "an increasing reliance on the Sender Policy Framework (SPF) authentication method" to determine the legitimacy of inbound mail. Post Only Email Marketing Messages [2007-08-20] I recently went to a conference in Seattle and stayed at the Sheraton hotel. Email Marketing Should Include A/B Testing [2007-07-25] I recommend Constant Contact as an email service provider to our clients looking to do email marketing. Important Email Campaign Metrics [2007-05-21] Email service providers allow users to keep track of important campaign metrics. Best and Worst Email Open Rates [2007-05-07] Tara Robinson of Zugunruhe Coaching forwarded me a link to a study at MailChimp, an email service provider, that listed the subject lines of the best and worst open rates for clients using their service. Email Advertising and When to Use Text [2007-04-11] The issue of HTML email versus text email usually raises heated debate amongst those involved in email advertising. Avoid Trying To Sell [2007-03-28] There can be no doubt that website promotion has proven to be one of the most challenging obstacles to many web site owners. Avoid Spam Accusations From Subscribers [2007-03-13] Spam is the abuse of electronic messaging systems used to send unsolicited bulk messages and is universally unwanted. As an email marketer, this is something you want to avoid. Email Advertising: Writing Good Copy [2007-02-27] To make email advertising to work for you, having a good copy writer is absolutely important. Building a List Using Free Giveaway Events [2007-02-14] There are a number of different ways in which you can get people to join your mailing list; however, participating in free giveaway events is perhaps the eaiest and most cost-effective of all. E-mail Marketing - Don't Just Go After the Sale [2007-01-25] You can use e-mail marketing in your business to instantly contact thousands of prospects Your goal should not be to make the sale, but to get the prospect to request additional information. Building Your Email List with Social Media [2007-01-15] "The money is in the list" still holds true. Email is alive and well and being fed by social media sites. Email Marketing: The Plan or the Trash Can [2007-01-03] There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. Email Marketing - HTML Vs. Plain Text [2006-12-19] After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages. Is Your Email Marketing Software Hurting Your Business? [2006-12-05] Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife's suggestion that scrapbooking was emerging as a hot niche in the crafting industry. Top Email Marketing Strategies For B2B Marketers [2006-11-22] For B2B marketers e-mail marketing is one of the most successful tools for generating great results at the quickest possible time. Email Marketing: Make It Personal! [2006-11-07] Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. |
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