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| 04.27.05
The Truth About Negative Commands (don't Read This!)
 By Laurie Kristensen
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.
This is because I understand something that many others do NOT!
And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!
I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others.
Examples:
Don't miss this [fill in the blank]!
Don't delay!
Don't forget to be there!
Don't forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
Do not forget to be on time!
You can't miss out on this opportunity!
Don't be afraid to ASK!
Would you like to [fill in the blank]? If so, don't wait another minute! Order Your [fill in the blank] NOW!
Don't Live With Depression [fill in the blank]
And so on...
This is because your subconscious mind works in strange ways. I learned this while training to become a hypnotherapist.
FACT: Your subconscious mind cannot recognize a negative!
As a result, when a person reads or hears statements similar to the above, their subconscious mind actually understands the command as follows.
Examples:
Miss this [fill in the blank]!
Delay!
Forget to be there!
Forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
Forget to be on time!
Miss out on this opportunity!
Be afraid to ASK!
Would you like to [fill in the blank]? If so, WAIT another minute! Order Your [fill in the blank] NOW! (In this case, you might think it's okay because the negative statement is followed by a positive request for action... but keep reading, you'll see how it can be improved!)
Live With Depression [or, fill in the blank]
Whenever I have tried to explain this to those who use this type of command in their advertising or their everyday language, they ALWAYS say, "I'm trying to create a sense of URGENCY."
But research is absolute on this...
The subconscious mind CANNOT recognize a negative command.
And so, anytime you use a statement that includes a negative command, you are actually giving the OPPOSITE command for the action or results you desire!
This is also why using only positive language in personal growth affirmations and in hypnosis -- whether self-hypnosis or with a trained professional -- is crucial.
It's also important to avoid alternate forms of negative commands, such as the following examples:
Read the Rest of the Article.
About the Author:
Copyright Laurie Kristensen, 2005-Present. Laurie Kristensen owns and operates a successful audio transcription and typing business from home, visit http://www.LKTranscription.com -- also be sure to browse through Laurie’s Success Resources at http://www.LKSuccess.com You have permission to publish this article in its entirety, unchanged, as long as the byline, URLs, and copyright are included.
lk_by_heart@yahoo.com |
