With Internet marketers putting the squeeze on budgets the search for the magic bullet to attract new customers continues. MediaPost gives some insight on a Merkle report that says that e-mail still is attractive to marketers but the perception from those on the receiving end may be changing as well.

Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led him to his focus [...]