More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer’s Club and ExactTarget.

A few weeks ago a client generously told me that they valued my contribution because I was trying to, ‘do good stuff’. ‘In fact’, his colleague added lightheartedly, ‘you are our outbound spam filter’. The remark was clearly intended as a compliment but initially I was confused. The client’s company was not [...]

Today’s April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it’s possible you’ll get taken in by a prank or two today. But here’s evidence that you’re no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email [...]