Forrester Research says that marketers say they see ROI on email marketing that’s two to three times higher than any other form of direct marketing. 66% of marketers agree that email is the most cost-effective marketing tool at their company. So why shouldn’t you waste money on email marketing?

The Online Ad Revenue figures for Q1 2009 are out, and whilst the result was strong, highlights that even the online space isn’t immune to overall economic conditions. Internet Advertising in the US reached $5.5 billion in Q1 2009 according to a report by the Internet Advertising Bureau and PriceWaterhouseCoopers.