A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. Not enough attention is often paid to this critical component of building a business (and when attention is given to it, I too frequently see it performed incorrectly.) As such I am going to [...]

While everyone (myself included) is fawning over Twitter, Facebook and other social media marketing tools, you have to feel a little bit sorry for email marketing. After all, email marketing has been around for a while and has proven itself again and again as an essential tool for the small business or entrepreneur. So why [...]

People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance to the recipients. On Oct 30th, 2008 I write a blog post on relevancy and emails. To state my point I showed an example of an email that John Song [...]