Despite the widespread popularity of social media and text messaging, the rate at which online consumers are increasing email usage compared to decreasing is more than double the rate for both emerging media, according to a new report by ExactTarget. The report found a positive connection among consumer usage of email, instant messaging, social networks [...]

To hear some people tell it, email – and therefore email marketing – is facing yet another threat on its life.  They think Google Wave will revolutionize the way people contact each other and replace older forms of communication.  Or it won’t, as some stats and early reviews indicate. ExactTarget published a whitepaper today, and [...]