Archive for January, 2010

Overcoming The Challenges Of Appealing To A Wide Variety of Markets

Wednesday, January 27th, 2010

I was traversing the internet, and came across an interesting article concerning email. The piece was written by Steve Johnson, of Chicago Tribune. He writes of the phenomenon known as ‘joint email accounts’, where couples (married or not) share an email account. It’s quite an amusing article, and it got me thinking about various email [...]

Stake In Email Marketing Firm Sells For $87 Million

Tuesday, January 12th, 2010

While the exact number of reasons is a little hard to pin down, private equity firm TA Associates provided a whole lot of them this week as it showed that it’s not time to give on the email marketing industry.  TA Associates bought a majority stake in eCircle for about 60 million (or $87 million).