ClickSquared, a company known for providing email marketing solutionsfully released their latest SaaS platform – Click 3G. The service automates and executes a wide variety of campaigns, most notably email. Click 3G will allow a wide variety of cross-channel marketing solutions, and supports real-time web analytics integration.

This is the third generation SaaS released by ClickSquared. The platform has been available for some time, with its first release occurring in 2008. Steve Morse, Executive Vice President of Client Services explains the long time period leading up to the official unveiling. “ClickSquared’s business objective was to move clients to the new platform without any interruption to their marketing programs – akin to swapping engines while the airplane is flying. Not only were we able to achieve that objective, but our converted clients have been able to expand their channel mix and improve their marketing results by leveraging the capabilities of Click 3G.”

With Click 3G, ClickSquared has attempted to assist both the self-service and full service marketer. Here’s a list of features found in their new platform:

- Consolidation of client data into a single marketing data stream
- Campaign management allows for key definition of target segments, audience levels, and more.
- Capable of managing multi-wave campaigns
- Tracks personal and dynamic content along a wide variety of channels, including email. This allows marketers to track multiple content fluctuations in a campaign.

ClickSquared CEO Wayne Townsend, provides insight to what makes Click 3G useful. “Now more than ever, engaging each and every customer is critically important. As a result, marketers need a platform that enables them to dynamically and nimbly manage a growing number of customer touch points and interactions.”

“In addition, this comprehensive offering allows our clients to serve up real-time, multi-channel marketing campaigns in a highly-targeted, automated fashion. Never before have marketers been able to seamlessly orchestrate cross-channel programs in this manner.”

ClickSquared has been offering marketing solutions since 1999, specifically in the area of email. Since its official use in 2008, Click 3G has been adopted by 60% of their client base. If you’d like to learn more about ClickSquared’s email marketing solutions,click here for more information.

About the Author: John is a staff writer for WebProNews.