Yesterday AWeber Communications announced the results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Highlights can be found below:

• Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.
• The more social media grows in popularity among consumers, the more attention it will receive from marketers. Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”
• The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent).
• Nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.
• More than 66 percent of respondents indicate they intend to use behavioral targeting as well as sales tracking in their campaigns over the next 12 months.
• 54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
• Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
• Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

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About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.