Experian Marketing Services has released new research from its email marketing division, Experian CheetahMail, indicating that almost half (47%) of transactions and three-quarters of opens and clicks occur within one day of the email receipt.

Response times for transactions and revenue were found to vary by industry. The research data showed that companies in the business products and services vertical tend to have the quickest customer response, with 52 percent of transactions and 79 percent of revenue received in the first day. In comparison to all other industries, travel was the slowest with only 13 percent of transactions and 11 percent of revenue occurring on day one.

The research also found transactions and revenue response times can significantly vary by mailing type and subject line. Using time-limited offers in subject lines shows the quickest response time of all, with 59 percent of transactions in day one, while coupons demonstrate much slower response, with only 36 percent of transactions the first day.

Welcome email recipients appear to require more time to make purchases, with only 33 percent of transactions occurring the first day.

“Being able to anticipate customer response time can help businesses optimize everything from forecasting and budget planning to timing the launch of cross-channel promotions and sales,” said Rachel Bergman, general manager and SVP, Experian CheetahMail.

“This type of insight is invaluable to progressive marketers looking to strengthen their campaign strategies for increased ROI and deeper customer engagement.”

Tags: Email Response Times

About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.