Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy.  A new report from Borrell Associates predicts that the industry will see reasonable growth next year.

Sometimes, I have to stop and look at which online marketing techniques I respond to. I don’t follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment.

Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the worlds largest untapped social network and [...]