Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy.  A new report from Borrell Associates predicts that the industry will see reasonable growth next year.

A catch for some people will be that Borrell Associates, which is a research and consulting firm, expects most of the gains to occur on a large scale; think more “McDonald’s and Pizza Hut” than “mom and pop.”  Let’s move on to the stats, though.

Borrell Associates said in an official statement, “Email advertising will see moderately strong growth in 2011, up 9% to $16.0 billion for national and local.  Growth in this format is almost all from national advertisers; only 3% is local.”

Then the press release continued, “White paper marketing is a major contributor to its popularity – especially among B2B advertisers.”

So there’s perhaps a detail or two to help email advertising professionals get ahead of competitors.

Fortunately, if that nine percent estimate holds true, even landing on target will be a pretty good result after what the Dow and Nasdaq have been through over the past couple of years.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.