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Revamp Your Email Campaigns You've created a company newsletter because it's part of the "business plan". Every month or so, you take a look at the deliverability and click-through rates. Date: 2008-04-30 Live MarketingSherpa Webinar When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. Date: 2008-04-07 What To Do With Your Mailing List One of my friends mentioned that he's built a list of 10,000 opt-in members into his mailing list within a period of 7 days... so what's he supposed to do now, he asks. Date: 2008-03-26 Portent Interactive Honored For Good Advertising If you've got lots of time, money, and patience, there's always a "learn by doing" method. But a "learn by watching" approach can be much more efficient, and as far as email advertising goes, Portent Interactive seems to be a company worth studying. Date: 2008-03-06 Optimizing Automated Communication Strategies When someone hits you up with a commercial email you never asked for that is spam. But there are other types of automated communication which have the opportunity to suck, or the opportunity to be helpful. Date: 2008-02-13 Email And Blog Marketing Without A Budget With absolutely no money spent on advertising, Martin's (Peter Martin, CEO of AskPatty.com) email marketing strategy landed more than 200 dealership clients in one year. - MarketingSherpa Date: 2008-01-23 Google Won't Do Email Advertising In '08 Email won't die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage. Date: 2008-01-02 |
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