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Customizing Your Business Email Marketing Campaign
How are you treating your subscribers? Do they know you care for them?
Date: 2005-12-06
Tips For Effective Email Marketing
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features.
Date: 2005-11-09
Effective Ad Copy Is The Core Of Successful Internet Marketing
All marketing boils down to communication whether it is traditional or not. Advertising is meant to convey to potential customers some benefit for choosing a company product or service. There are lots of competitors out there and all you need to...
Date: 2005-10-12
Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
Date: 2005-09-15
The Future Of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.
Date: 2005-08-31
Email Advertising - How Ad Tracking Helped Create A Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
Date: 2005-08-03
Irrational Blacklisting Of Blogs By Unaccountable Entities
Neville and I were copied on an email from Steve O'Keefe over at the IAOC in which he said he tried sending out the association's newsletter but it kept bouncing back.
Date: 2005-06-20


Basic Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you.
Date: 2005-05-18


The Truth About Negative Commands (don't Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.
Date: 2005-04-27


You've Got A Mailing List. Now What?
You thought that if you could just get people on your e-mailing list, you'd be on Easy Street. Part of that thought is right because without a mailing list your email marketing strategy is irrelevant. If you've got a mailing list, my hat is off to you. But now that you've got them, how do you keep track of them?
Date: 2005-03-30


Trends In E-Mail Marketing: Dynamic, Personalized Messages
While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to build customer loyalty and generate a greater return on their marketing investments.
Date: 2005-03-08


The Unidentified Rules Of Email Advertisements
The majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare.
Date: 2005-02-14



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