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Email Marketing - HTML Vs. Plain Text After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages. Date: 2006-12-19 Is Your Email Marketing Software Hurting Your Business? Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife's suggestion that scrapbooking was emerging as a hot niche in the crafting industry. Date: 2006-12-06 Top Email Marketing Strategies For B2B Marketers For B2B marketers e-mail marketing is one of the most successful tools for generating great results at the quickest possible time. Date: 2006-11-22 Email Marketing: Make It Personal! Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. Date: 2006-11-07 Branded Email Subject Lines = Improved Openings As one of the acting administrators of WebProWorld, I’ve come across a number of subjects asking how to improve email marketing efforts. One of the most effective methods, according to a report issued by InternetRetailer, is to use a branded subject line. Date: 2006-10-25 ICANN Won't Suspend Spamhaus The Internet Corporation for Assigned Names and Numbers (ICANN) posted notice that it had neither the ability nor the authority to suspend the domain spamhaus.org. Date: 2006-10-11 The Plan Or The Trash Can: An Email Marketing Guide There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. Date: 2006-09-27 Why The 'From' Is As Important As The 'To' At its simplest, email is your voice, amplified. Forget the technology, forget the software. When you get right down to it, email is you, talking to an audience of 1 or 1000 or 10,000. Date: 2006-09-13 Boost Open Rates By Sounding Like Grandma The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma Date: 2006-08-30 Contests As List Builders Contests are a great way to build your opt in list. Everyone loves the chance to win something, so they'll be more than thrilled to give you their email address. Contests fit into any genre, as well. Date: 2006-08-16 Spam As A PR Tool Every company wants you, the public, to know about it. And a lot of companies would like it if certain writers conveyed the latest product information to you... Date: 2006-08-02 Don't Treat All Your Customers The Same Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit... Date: 2006-07-19 Making Your Newsletter Readable Usability guru Jakob Nielsen has some advice for email newsletter publishers: skip the intros and skip the geek lingo (among 165 other tips). Subscribers are scanners, not readers, still prefer email to RSS, and are quick to dump you for a competitor... Date: 2006-06-27 Email Helps Scripps Succeed The Scripps Network is part of the venerable E.W. Scripps Company, and has kept its edge by embracing emerging media types and marketing to its customers through email. Date: 2006-06-09 Increasing Your Open Rates The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent. Date: 2006-05-22 Build An Email List: Your Success Depends On It! Keep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits. Date: 2006-05-08 Return Path Takes On Email Fray As advocates and detractors of the impending implementation of Goodmail's Certified Email service at AOL and Yahoo continue to battle, Return Path thinks commercial senders can all benefit from its Sender Score concept. Date: 2006-04-19 The Top 5 Benefits Of Email Marketing A good email marketing campaign can help you: Date: 2006-04-07 Build Your Mailing List Or Die! Is having a mailing list really all that important? You bet it is. Without a mailing list you are at the mercy of the search engines and their ever changing regulations. Date: 2006-03-21 Will AOL Members Leave Goodmail? AOL will be implementing the Goodmail certified emailer system at the end of the month. This will create a new email tier guaranteeing that customers of Goodmail get their email delivered into the top of the inbox. Date: 2006-03-08 2006 Email Marketing Summit Marketing Sherpa's Email Marketing Summit is coming up in Chicago April 20th and 21st. Scheduled tracks include: B-to-B, Ecommerce, Int'l, Newsletters, Delivery and List Growth. There will be 21 Case Studies from... Date: 2006-02-15 Blue Frogs, Spam And Email The folks over at Blue Security launched a new version of their Blue Frog software for users of Google's Gmail, MSN's HotMail and YahooMail. The software aims for users of Mozilla Firefox and automatically reports spam from the user's email account. It's also got an download for Thunderbird. Date: 2006-01-25 Email Advertising Back In Fashion For all the incessant attention paid to RSS feeds and Microsoft's SSE proposal to make them bi-directional, email marketing still has a place, even in the very tactile world of high fashion. Date: 2006-01-04 |
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