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Businesses Should Email Interested Consumers More than half of U.S. consumers who say they are interested in a company are open to receiving a personalized or generic email or text message from the business... Date: 2007-11-21 Are Your Delivery Rates Really That Bad? So I recently upgraded my Microsoft Office to the most recent version as the previous version of Entourage (the Mac version of Outlook) was consistently crashing. Date: 2007-10-29 Email Still Delivers Sales At The Lowest Cost A recent State of Retailing Online 2007 report from Shop.org provides some very useful information about the effectiveness of email in retail. Date: 2007-10-10 Your Email Campaign Needs Work A study of email campaigns presented at the Shop.org Summit contended that marketers aren't doing enough to maximize the return on their efforts. Date: 2007-09-24 Email Marketers Must Know SPF According to a study conducted by email marketing experts Lyris, there is "an increasing reliance on the Sender Policy Framework (SPF) authentication method" to determine the legitimacy of inbound mail. Date: 2007-09-11 Post Only Email Marketing Messages I recently went to a conference in Seattle and stayed at the Sheraton hotel. Within a couple days of leaving they sent me an email reminding me of their marketing messaging... Date: 2007-08-27 Email Marketing Should Include A/B Testing I recommend Constant Contact as an email service provider to our clients looking to do email marketing. Date: 2007-07-25 Growing a Web-Based Business The whole point of your Website is to make money. You've got your Web hosting plan. You've got your Website. Date: 2007-07-06 Essential Questions to Ask Before Posting an Ad In this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Date: 2007-06-20 Ezine Advertising: Essential Tactics Ezine marketing is extremely effective, and really untapped, if you know where to look. This article assumes you already know something about ezines, and what ad placement terms are (e.g. top sponsor ad, solo ad, bottom sponsor ad, etc.) Date: 2007-06-08 Important Email Campaign Metrics Email service providers allow users to keep track of important campaign metrics. These metrics are usually unique to the campaign itself and ignore what happens after the user clicks through to the web site. Date: 2007-05-21 Best And Worst Email Open Rates Tara Robinson of Zugunruhe Coaching forwarded me a link to a study at MailChimp, an email service provider, that listed the subject lines of the best and worst open rates for clients using their service. Date: 2007-05-07 JupiterResearch Forms Email Coalition JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC). Date: 2007-04-25 Email Advertising And When To Use Text The issue of HTML email versus text email usually raises heated debate amongst those involved in email advertising. For some people, feelings about HTML-formatted email have changed over time. Date: 2007-04-11 Avoid Trying To Sell There can be no doubt that website promotion has proven to be one of the most challenging obstacles to many web site owners. Date: 2007-03-28 Avoid Spam Accusations From Subscribers Spam is the abuse of electronic messaging systems used to send unsolicited bulk messages and is universally unwanted. As an email marketer, this is something you want to avoid. Date: 2007-03-14 Email Advertising: Writing Good Copy To make email advertising to work for you, having a good copy writer is absolutely important. But what makes things even trickier is the fact that most of the email readers you will be targeting will usually be pressed for time. Date: 2007-02-28 Building A List Using Free Giveaway Events There are a number of different ways in which you can get people to join your mailing list; however, participating in free giveaway events is perhaps the eaiest and most cost-effective of all. Date: 2007-02-14 E-mail Marketing - Don't Just Go After The Sale You can use e-mail marketing in your business to instantly contact thousands of prospects Your goal should not be to make the sale, but to get the prospect to request additional information. Date: 2007-01-31 Building Your Email List With Social Media "The money is in the list" still holds true. Email is alive and well and being fed by social media sites. MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email list. Date: 2007-01-15 Email Marketing: The Plan Or The Trash Can There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. Date: 2007-01-03 |
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