Author Archive

Never Respond Or Send This Kind Of Email

Thursday, September 15th, 2011

I get a lot of amazing messages from people via my contact form — and I get a lot of trash too. And this is one piece of trash I want to warn you about.

How To Improve Your Email Advertising

Monday, January 24th, 2011

Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that customer who trusted you enough to give your their email, stays a trusting customer. In a split second, you can lose your credibility and in turn, the customer. Here are just a [...]

Segmenting Your Email List To Find the Right Customer

Monday, November 8th, 2010

I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m a droid lover plus I have OnStar in my car so I thought it would be really cool (and helpful!) to have that flexibility. So I was really thrilled when I [...]

Create Eye Catching Email Advertising For More Opens

Monday, August 3rd, 2009

I know I’ve talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for just the right email from you, you have only a few seconds to get their attention before they hit the delete key. Based [...]

Research Your Autoresponder Before Finalizing Any Changes

Friday, May 29th, 2009

Sometimes I forget to put my critical thinking skills hat on — that ever happen to you? Today I was tinkering with my autoresponder files for one of my subscriber lists and decided to add a new message into the mix.