I get a lot of amazing messages from people via my contact form — and I get a lot of trash too. And this is one piece of trash I want to warn you about.

Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that customer who trusted you enough to give your their email, stays a trusting customer. In a split second, you can lose your credibility and in turn, the customer. Here are just a [...]

I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m a droid lover plus I have OnStar in my car so I thought it would be really cool (and helpful!) to have that flexibility. So I was really thrilled when I [...]

I know I’ve talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for just the right email from you, you have only a few seconds to get their attention before they hit the delete key. Based [...]

Sometimes I forget to put my critical thinking skills hat on — that ever happen to you? Today I was tinkering with my autoresponder files for one of my subscriber lists and decided to add a new message into the mix.