I know I’ve talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers. Unless you have a readership sitting at their computers waiting for just the right email from you, you have only a few seconds to get their attention before they hit the delete key. Based [...]

Sometimes I forget to put my critical thinking skills hat on — that ever happen to you? Today I was tinkering with my autoresponder files for one of my subscriber lists and decided to add a new message into the mix.