Like it or not, truths sometimes change.  In the automotive world, for example, it used to be that manual transmissions were a key to faster acceleration and better mileage.  Now, with dual-clutch transmissions and seven-speed automatics, that’s not always the case.  And best practices don’t always hold true in email advertising, either.

Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy.  A new report from Borrell Associates predicts that the industry will see reasonable growth next year.

While the exact number of reasons is a little hard to pin down, private equity firm TA Associates provided a whole lot of them this week as it showed that it’s not time to give on the email marketing industry.  TA Associates bought a majority stake in eCircle for about 60 million (or $87 million).

To hear some people tell it, email – and therefore email marketing – is facing yet another threat on its life.  They think Google Wave will revolutionize the way people contact each other and replace older forms of communication.  Or it won’t, as some stats and early reviews indicate. ExactTarget published a whitepaper today, and [...]

Today’s April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it’s possible you’ll get taken in by a prank or two today. But here’s evidence that you’re no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email advertising [...]

For whatever reason, it seems that most people feel an urge to reassess their lives and businesses every January. That’s not necessarily a bad habit, though, and anyone who’s not already set in their ways may appreciate some email marketing tips for 2009 that StreamSend has provided.