Opinions towards various marketing tactics are always changing. Our views towards television commercials have greatly changed in their long running establishment. Even email marketing, which in comparison to television is still young; yet opinions towards it have changed greatly. Forrester Research has released information showing how opinions towards email have changed from 2006-2010. The results [...]

Check-in services are the rage in the world of mobile right now. Businesses are using them as a marketing tool for increasing local based ventures. Something these services lack is developing loyalty over a consistent period of time. WeReward is an incentive platform that has been growing by leaps and bounds in the mobile space. [...]

This article is going to come with a warning: “Results may vary”. Brian Massey, who writes for the Conversion Scientist blog and SearchEngineLand, conducted an extreme email experiment. Massey’s question which he answers with his experiment is – Can you send a daily email to a business-to-business list.

The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is beinglaunched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters and dissenters, but what can’t be denied is the growth of the [...]

The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is being launched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters, and dissenters, but what can’t be denied is the growth of [...]

After a nearly year long dispute over their email practices, Bidz.com has been cleared by the FTC who will no longer be investigating the original claim against Bidz. Bidz.com is an online retailer who specializes in jewelry.

When starting out your email marketing campaign, one of the first major decisions you’ll make is how to setup subscribers. There are two avenues which you can take, each with a list of pros and cons. You can decide to make your campaign opt-in (where users sign up for your newsletter), or make it opt-out [...]

ClickSquared, a company known for providing email marketing solutionsfully released their latest SaaS platform – Click 3G. The service automates and executes a wide variety of campaigns, most notably email. Click 3G will allow a wide variety of cross-channel marketing solutions, and supports real-time web analytics integration.

I was traversing the internet, and came across an interesting article concerning email. The piece was written by Steve Johnson, of Chicago Tribune. He writes of the phenomenon known as ‘joint email accounts’, where couples (married or not) share an email account. It’s quite an amusing article, and it got me thinking about various email [...]

If someone were to ask you, “Is the recession over?”, how would you respond? A Silverpop survey of 300 email marketers showed that nine out of 10 respondents believe the recession is still occurring. It can be really hard to define what an actual ‘recession’ is, especially to decipher when one is improving or worsening. [...]