Marketing firm Epsilon and the Direct Marketing Association’s Email Experience Council have released the Q4 2010 North America Email Trends and Benchmark Results which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two year period.

Campaigner has announced that its email marketing service is now available in the Intuit App Center. By visiting the Inuit App Center, small businesses can have access to a 90-day free trial of Campaigner’s email marketing service.

Experian Marketing Services has released new research from its email marketing division, Experian CheetahMail, indicating that almost half (47%) of transactions and three-quarters of opens and clicks occur within one day of the email receipt.

Email marketing firm Implix has released a study of 1,652,000 emails sent from its emails marketing platform GetResponse between July and December 2009. The study offers a look at email marketing by tracking common performance indicators across 95 countries and six continents. The study found the average open rate in North America was 10.76 percent. [...]

Despite the widespread popularity of social media and text messaging, the rate at which online consumers are increasing email usage compared to decreasing is more than double the rate for both emerging media, according to a new report by ExactTarget. The report found a positive connection among consumer usage of email, instant messaging, social networks [...]

More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer’s Club and ExactTarget.

Ukrainian start-up, SenderOK has launched a system that offers better email management by streamlining the process.