While everyone (myself included) is fawning over Twitter, Facebook and other social media marketing tools, you have to feel a little bit sorry for email marketing. After all, email marketing has been around for a while and has proven itself again and again as an essential tool for the small business or entrepreneur. So why [...]

Despite all the junk mail filters and over-zealous ISP firewalls, email marketing still offers some of the best return on investment. But how can you benefit from this low-cost marketing effort if you can’t get more than a couple of new subscribers a month?