Author Archive

Engaging Your Reader In Traditional Email Advertising

Wednesday, April 15th, 2009

A few weeks ago a client generously told me that they valued my contribution because I was trying to, ‘do good stuff’. ‘In fact’, his colleague added lightheartedly, ‘you are our outbound spam filter’. The remark was clearly intended as a compliment but initially I was confused. The client’s company was not to my knowledge [...]