Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy.  A new report from Borrell Associates predicts that the industry will see reasonable growth next year. A catch for some people will be that Borrell Associates, which [...]

Sometimes, I have to stop and look at which online marketing techniques I respond to. I don’t follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment.

Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the worlds largest untapped social network and [...]

Experian Marketing Services has released new research from its email marketing division, Experian CheetahMail, indicating that almost half (47%) of transactions and three-quarters of opens and clicks occur within one day of the email receipt.

If you’re not using email marketing to grow your list and stay in touch with clients and prospects, you’re missing out on one of the best, most affordable ways to grow your business. But good e-marketing starts with the right tool

Yesterday AWeber Communications announced the results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Highlights can be found below:

Link building is a very powerful tool being used by many businesses today in order to reach out to their customers in a more convenient and cost-efficient way. Using the Internet as a means of communication is one of the main strategies that businesses apply today. Many companies have prospered by using the right combination [...]

Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click. Unfortunately, the ease in which a campaign can be set up often convinces business owners that they can [...]

I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial. Joel Book from Exact Target introduced the case study:  Creating brand advocates is as important as [...]

The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is being launched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters, and dissenters, but what can’t be denied is the growth of [...]