Most of our prospects are drowning in email messages, their fingers twitching above the delete key, but if your email messages are done right, their fingers will click on open. Open and read. You still only have a few seconds of their attention, but that is what it’s all about. You just need a few [...]

According to recent findings by Symantec, we’ve experienced a dramatic decline in the amount of email spam sent worldwide since August. Some 200 billion spam emails were sent every day in August, dwindling to 50 billion daily in December.

No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn [...]

I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways to tie these two important programs together.

What is the state of B2B e-mail marketing currently?  According to BtoB Research Reports, B-to-B State of E-Mail Marketing: Best Practices , E-Mail Marketing is a crucial tool that no B2B marketer should ignore. Read some excerpts below and check out how to gain the full report. On relevant content Relevance has always been an [...]

According to an article on email-marketing-reports.com, small companies working with small client lists can make their emails stand out from their corporate competitors by following just six easy steps.

I get a lot of amazing messages from people via my contact form — and I get a lot of trash too. And this is one piece of trash I want to warn you about.

If you are a blogger or newsletter provider and you want more clients, customers or sales, you will love today’s post!

Email marketing is a great marketing channel which can be used to promote websites, make money through affiliate offers and interact with customers. However, most website owners and bloggers continue to neglect email marketing.

Hmmm…that sounds rather scary. Email marketing is for life – but that doesn’t mean you have to do it forever and ever even once you’ve retired to your Caribbean island paradise (I can dream). The ‘life’ I’m referring to is the life cycle of your customer.