If your marketing strategy involves email marketing, you would most certainly have experienced some degree of churn. In a nut shell, churn relates to the number of subscribers lost over a period of time. These would be people who have unsubscribed from your list, emails that have bounced back or spam complaints. It’s a fact [...]

One of my biggest professional pet peeve’s is when I can’t find direct contact information in someone’s email. It happens more often than I’d care to admit. Since we rely so heavily on email communication in today’s business environment, it just seems to be table stakes to me: Include your email signature in all outbound [...]

Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when?

Taken separately, CRM and Email Marketing are each vital marketing tools.  But, when tied together, they create a powerful sales and marketing tool that provides an integrated, cost-effective approach for maintaining customer loyalty and generating new sales leads. There is an excellent, you-don’t-want-to-miss post on the Business Black Belt blog, titled How CRM and Email [...]

If your business is new to email marketing working out how to get people to open your emails can be a real headache. Mind you, you don’t even have to be a newcomer to email marketing to feel the frustration. The problem is the success of your email all comes down to the recipient, the [...]

Marketing firm Epsilon and the Direct Marketing Association’s Email Experience Council have released the Q4 2010 North America Email Trends and Benchmark Results which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two year period.

Opinions towards various marketing tactics are always changing. Our views towards television commercials have greatly changed in their long running establishment. Even email marketing, which in comparison to television is still young; yet opinions towards it have changed greatly. Forrester Research has released information showing how opinions towards email have changed from 2006-2010. The results [...]

Check-in services are the rage in the world of mobile right now. Businesses are using them as a marketing tool for increasing local based ventures. Something these services lack is developing loyalty over a consistent period of time. WeReward is an incentive platform that has been growing by leaps and bounds in the mobile space. [...]

Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that customer who trusted you enough to give your their email, stays a trusting customer. In a split second, you can lose your credibility and in turn, the customer. Here are just a [...]

This article is going to come with a warning: “Results may vary”. Brian Massey, who writes for the Conversion Scientist blog and SearchEngineLand, conducted an extreme email experiment. Massey’s question which he answers with his experiment is – Can you send a daily email to a business-to-business list.