Opinions towards various marketing tactics are always changing. Our views towards television commercials have greatly changed in their long running establishment. Even email marketing, which in comparison to television is still young; yet opinions towards it have changed greatly. Forrester Research has released information showing how opinions towards email have changed from 2006-2010. The results [...]

Check-in services are the rage in the world of mobile right now. Businesses are using them as a marketing tool for increasing local based ventures. Something these services lack is developing loyalty over a consistent period of time. WeReward is an incentive platform that has been growing by leaps and bounds in the mobile space. [...]

Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that customer who trusted you enough to give your their email, stays a trusting customer. In a split second, you can lose your credibility and in turn, the customer. Here are just a [...]

This article is going to come with a warning: “Results may vary”. Brian Massey, who writes for the Conversion Scientist blog and SearchEngineLand, conducted an extreme email experiment. Massey’s question which he answers with his experiment is – Can you send a daily email to a business-to-business list.

Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in their email campaigns. A new survey says the combination is the top tactic marketers worldwide expect to increase budgets on in 2011. According to a [...]

The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is beinglaunched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters and dissenters, but what can’t be denied is the growth of the [...]

With just over two weeks until Christmas, the signs are positive that there is still plenty of shopping to be done. With new reports highlighting an overall increase in spending this year, some last minute marketing strategies can have a bigger impact than ever before.

Having an aggressive email marketing campaign is one of the most powerful ways to grow your business over the Internet. However, it is easy to accidentally become too aggressive and be flagged for spam. There are a few principles you should keep in mind when you are setting your campaign up so that you can maintain [...]

I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m a droid lover plus I have OnStar in my car so I thought it would be really cool (and helpful!) to have that flexibility. So I was really thrilled when I [...]

Earlier this week, a student sent me a note and posed the following question: What do you consider an effective blogger outreach effort? Good question. We talk so much about what blogger outreach *shouldn’t* be–but maybe we should be talking more about what it should be, with specific examples. Over the last year or so, [...]