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Sally Ormond June 29th, 2011 Follow me on Twitter:
If your marketing strategy involves email marketing, you would most certainly have experienced some degree of churn.
In a nut shell, churn relates to the number of subscribers lost over a period of time. These would be people who have unsubscribed from your list, emails that have bounced back or spam complaints.
It’s a fact of life and every business will have a churn rate, so you’re not alone.
Arik Hanson June 7th, 2011 Follow me on Twitter:
One of my biggest professional pet peeve’s is when I can’t find direct contact information in someone’s email. It happens more often than I’d care to admit. Since we rely so heavily on email communication in today’s business environment, it just seems to be table stakes to me: Include your email signature in all outbound emails.
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Jay Baer May 16th, 2011 Follow me on Twitter:
Considering that just about every company of every size sends email to its customers, this post probably applies to you.
Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts?
Do you want to keep tabs on your competitors? What emails they are sending, and when?
Bob Sullivan April 27th, 2011 Follow me on Twitter:
Taken separately, CRM and Email Marketing are each vital marketing tools. But, when tied together, they create a powerful sales and marketing tool that provides an integrated, cost-effective approach for maintaining customer loyalty and generating new sales leads.
There is an excellent, you-don’t-want-to-miss post on the Business Black Belt blog, titled How CRM and Email Marketing Can Help Grow Your Small Business which covers some of the most significant benefits that result from combining these two important tools. Although, the title refers to “small business”, I believe the article is applicable to any size business.
Some of the most important benefits cited are:
For those of you who already have a CRM system but are considering adding an email marketing system, I hope this helps. For those of you who have neither I hope this also helps.
Last, but not least, for those of you who are using Microsoft Dynamics CRM, I invite you to review CRM2Emails. http://www.infogrowcorp.com/Services/CRM/Email+Marketing/default.aspx
Sally Ormond April 4th, 2011 Follow me on Twitter:
If your business is new to email marketing working out how to get people to open your emails can be a real headache.
Mind you, you don’t even have to be a newcomer to email marketing to feel the frustration.
The problem is the success of your email all comes down to the recipient, the type of day they are having and the amount of time they have.
Little wonder then why it can seem an up hill struggle to get your emails opened and read.
Mike Sachoff March 23rd, 2011 Follow me on Twitter:
Marketing firm Epsilon and the Direct Marketing Association’s Email Experience Council have released the Q4 2010 North America Email Trends and Benchmark Results which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two year period.
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John Vinson March 10th, 2011 Follow me on Twitter:
Opinions towards various marketing tactics are always changing. Our views towards television commercials have greatly changed in their long running establishment. Even email marketing, which in comparison to television is still young; yet opinions towards it have changed greatly. Forrester Research has released information showing how opinions towards email have changed from 2006-2010. The results are quite interesting.
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John Vinson February 21st, 2011 Follow me on Twitter:
Check-in services are the rage in the world of mobile right now. Businesses are using them as a marketing tool for increasing local based ventures. Something these services lack is developing loyalty over a consistent period of time. WeReward is an incentive platform that has been growing by leaps and bounds in the mobile space. They’ve partnered with Constant Contact, a long time marketing advisor too developer, who specializes in email marketing. Together, they’ve created something special. Read More…
Denise OBerry January 24th, 2011 Follow me on Twitter:
Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that customer who trusted you enough to give your their email, stays a trusting customer. In a split second, you can lose your credibility and in turn, the customer. Here are just a couple of examples that landed in my email box this week.
John Vinson January 13th, 2011 Follow me on Twitter:
This article is going to come with a warning: “Results may vary”. Brian Massey, who writes for the Conversion Scientist blog and SearchEngineLand, conducted an extreme email experiment. Massey’s question which he answers with his experiment is – Can you send a daily email to a business-to-business list.
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