Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in their email campaigns. A new survey says the combination is the top tactic marketers worldwide expect to increase budgets on in 2011.

According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.

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The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is beinglaunched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters and dissenters, but what can’t be denied is the growth of the strategy.
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Having an aggressive email marketing campaign is one of the most powerful ways to grow your business over the Internet. However, it is easy to accidentally become too aggressive and be flagged for spam. There are a few principles you should keep in mind when you are setting your campaign up so that you can maintain an ethical marketing strategy.

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I’ve been seeing the commercials on TV about controlling your car using your smartphone via an app and thought it was really cool. I’m a droid lover plus I have OnStar in my car so I thought it would be really cool (and helpful!) to have that flexibility. So I was really thrilled when I got an email from OnStar hyping a bunch of new options.

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Earlier this week, a student sent me a note and posed the following question: What do you consider an effective blogger outreach effort?

Good question. We talk so much about what blogger outreach *shouldn’t* be–but maybe we should be talking more about what it should be, with specific examples.

Over the last year or so, I’ve received my fair share of what I would term questionable pitches. And, sadly, I’ve received very few solid pitches. But, I did receive one pitch earlier this fall that stood out from the crowd. Not surprisingly, it came from a rep of the Social Media Club.

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Campaigner has announced that its email marketing service is now available in the Intuit App Center.

By visiting the Inuit App Center, small businesses can have access to a 90-day free trial of Campaigner’s email marketing service.
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In today’s exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes, with most dispatched by the delete key with nary a second look. There are many reasons why your marketing e-mails might be getting a low response rate–spam filters, boring titles, poor offers, incorrect targeting, and many more–but I want to use a real example today to focus on a problem that some marketers still don’t appreciate–the effect of phishing on response rates.

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Like it or not, truths sometimes change.  In the automotive world, for example, it used to be that manual transmissions were a key to faster acceleration and better mileage.  Now, with dual-clutch transmissions and seven-speed automatics, that’s not always the case.  And best practices don’t always hold true in email advertising, either.

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Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy.  A new report from Borrell Associates predicts that the industry will see reasonable growth next year.

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