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Frank Reed August 17th, 2010 Follow me on Twitter:
Sometimes, I have to stop and look at which online marketing techniques I respond to. I don’t follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment.
Brian Solis August 2nd, 2010 Follow me on Twitter:
Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the worlds largest untapped social network and even though many services attempted to socialize the inbox over the years, email, for the large part, remains regressive.
Mike Sachoff July 19th, 2010 Follow me on Twitter:
Experian Marketing Services has released new research from its email marketing division, Experian CheetahMail, indicating that almost half (47%) of transactions and three-quarters of opens and clicks occur within one day of the email receipt.
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Stacy Karacostas July 7th, 2010 Follow me on Twitter:
If you’re not using email marketing to grow your list and stay in touch with clients and prospects, you’re missing out on one of the best, most affordable ways to grow your business. But good e-marketing starts with the right tool
Manoj Jasra June 25th, 2010 Follow me on Twitter:
Yesterday AWeber Communications announced the results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Highlights can be found below:
Joe Griffin June 10th, 2010 Follow me on Twitter:
Link building is a very powerful tool being used by many businesses today in order to reach out to their customers in a more convenient and cost-efficient way. Using the Internet as a means of communication is one of the main strategies that businesses apply today. Many companies have prospered by using the right combination of link building strategies. From inbound links, keyword-rich articles, outbound links, web directories and of course web advertisements, all these elements are being used today to bolster online businesses and entice customers.
Stoney deGeyter May 26th, 2010 Follow me on Twitter:
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click. Unfortunately, the ease in which a campaign can be set up often convinces business owners that they can throw up some PPC ads and the money will start pouring in. I’ve talked to many businesses that think PPC doesn’t work because they tried it once and never made any money.
Lee Odden May 12th, 2010 Follow me on Twitter:
I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.
Joel Book from Exact Target introduced the case study: Creating brand advocates is as important as creating brand awareness. [I would say more important. An advocate proactively shares the brand experience]. Funny, Google “brand tattoos” to see some serious brand advocate activity.
John Vinson April 26th, 2010 Follow me on Twitter:
The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is being launched in South Africa upon increase of broadband speeds in the country. The concept has brought about supporters, and dissenters, but what can’t be denied is the growth of the strategy.
The reasoning behind VMBiz can be found in the company’s slogan: “Giving you the power of TV advertising with the ease of email”. It certainly sounds like a solid premise, and one which could potentially grow as online video awareness increases.
John Vinson April 12th, 2010 Follow me on Twitter:
After a nearly year long dispute over their email practices, Bidz.com has been cleared by the FTC who will no longer be investigating the original claim against Bidz. Bidz.com is an online retailer who specializes in jewelry.
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